Sách Market Leader Pre-intermediate – Unit 2: Companies – Tiếng anh thương mại – Học Hay (Phần 2)

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Market Leader Pre-intermediate – Unit 2: Companies - Skills

 

A. Listen to the beginning of a presentation by Robert Pullin, Director of Human Resources at DCV Fashions, and answer these questions.

1. What is the main aim of the presenter?

2. What kind of audience is he probably addressing?

 

Đáp án:

1. To talk about his company

2. A group of prospective employees

 

B. Listen again and complete this paragraph .

............(1) I'll give you some basic information about DCV Fashions.............(2) , I'll explain why we've been so successful in the fashion industry ............ (3), I'll tell you about our mission statement. This describes what we're all about, why we're in business. And ...........(4), I'll explain how we communicate with people through our advertising and promotion.

 

Đáp án:

1. First

2. After that

3. Next

4. Finally

 

C. Listen to the rest of the presentation. Work in pairs and complete the information on the left. If necessary, listen again.

DCV Fashions
Head office	……………(1)
Products	……………(2)
Turnover (last year)	……………(3)
Profits (last year)	……………(4)
Reasons for success	……………(5)
Advertising and promotion	……………(6)

 

Đáp án:

1. Florence

2. Clothing and fashion accessories

3. €300 million

4. €28 million

5. Talented team of designers, first-class distribution system, creative advertising and promotion

6. Advertises on all Italian TV networks and in other major European markets; sponsors fashion shows; products are endorsed by music and sport celebrities

 

D. Number these phrases which introduce different sections of the presentation in the order in which they appear.

a) Moving on now to our mission ...

b) Finally, a word about ...

c) Thanks very much for listening ...

d) OK, some basic facts ...

e) What's the key to our success?

 

Đáp án:

1. d

2. e

3. a

4. b

5. c

Compare and contrast the two companies.

 

Đáp án: 

- John Lewis is owned by its employees, but Tata isn't.

- Tata has got 100 subsidiaries, but John Lewis hasn't got any.

- John Lewis isn't family-owned, but Tata is.

- Both companies are successful.

 

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