Sách Market Leader Intermediate – Unit 12: Competition – Tiếng anh thương mại – Học Hay (Phần 1)

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Market Leader Intermediate – Unit 12: Competition - Listening

 

A. Rory Taylor is Media Relations Manager for the UK's Competition Commission. Listen to the first part of the interview and answer the questions.

1. What does the Competition Commission do?

2. Why are they investigating the ownership of U K airports?

 

Đáp án:

1. It carries out investigations into particular mergers and markets in the UK and into regulated industries.

2. To see if the ownership structure is in the interests of consumers (i.e. to see if it is a competitive market)

 

B. Listen to the second part and decide whether the statements are true (T) or false (F).

1. For the Competition Commission, the most important thing is the number of providers in a market.

2. In static markets, there is not much competition.

3. The UK grocery market is dominated by a few companies.

4. The grocery market is not competitive.

 

 

Đáp án:

1. False: 'It's actually a matter of ... not so much looking at the number of competitors or providers in a particular market so much as looking at the dynamics of that market.'

2. True

3. True

4. False: ' ... after in-depth investigation, it was clear that this is a market where these companies are competing actively with each other.'

 

 

C. Listen to the third part and complete the extract.

We found a far more ........... (1) market. Er, we found that customers were not …………. (2) between the companies, the companies were not ………… (3) with each other, erm, and consequently we were finding higher ...........(4), less ............. (5) and less ............. (6).

 

 

Đáp án:

1. static

2. switching

3. competing

4. prices

5. innovation

6. choice

 

A. There are many idioms from sport used in business, particularly when talking about competition. Complete the idioms below with the nouns in the box. Which sports do you think they come from?

player     ropes      game      field     ball     seat     horse     goalposts     race     neck

 

1. a level playing ………..

2. in the driving ...........

3. to be neck and

4. flogging a dead………..

5. a major ………...

6. move the ............

7. keep your eye on the …………

8. ahead of the ............

9. a one-horse ...........

10. on the ............

 

Đáp án:

1. field (football)

2. seat (motor racing)

3. neck (horse racing)

4. horse (horse racing)

5. player (football, baseball)

6. goalposts (football)

7. ball (tennis or any ball game)

8. game (any sport)

9. race (horse racing)

10. ropes (boxing)

 

B. Which of the idioms in Exercise A refer to:

a) a situation of fair competition?

b) being in front of the competition?

c) being at the same level as the competition?

d) being the only competitor?

e) wasting your time on a hopeless situation?

f) staying focused?

g) a change in the rules?

h) being in control?

i) being in a very bad situation?

j) an important company or person with a lot of power or influence?

 

Đáp án:

a. 1

b. 8

c. 3

d. 9

e. 4

f. 7

g. 6

h. 2

i. 10

j. 5

 

C. Complete the extracts with the most suitable idioms from Exercise A. Remember to change the verb form where necessary.

1. It's not a level ……………. any more. As a small. family-owned company. it's very difficult for us to compete with the big multinationals in terms of price.

2. They are so far ahead of their competitors in terms of new products that it has become ............................................. It will be years before their rivals catch up with them.

3. There's no point continuing with the project. It'll never work. We're ...................................... We need to look elsewhere if we're to fight off the competition.

4. With our market dominance in Asia, we're in an extremely powerful position. We are really ................................

5. We have exactly the same market share as our nearest rival. According to independent research, we're also ........................ in terms of sales so far this year as well.

6. Although the market has expanded, there are still really only two…………………….. They will fight it out for market dominance.

 

Đáp án:

1. playing field

2. a one-horse race

3. flogging a dead horse

4. in the driving seat (You could also accept ahead of the game.)

5. neck and neck

6. major player

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A. Look at the sentences. Correct the incorrect ones.

1. The result of the leadership contest was based on the boardroom vote.

2. The leadership contest was depended on the boardroom vote.

3. Where were you when the president was be shot?

4. The CEO has been accused of stealing funds from the pension fund.

5. They are depend on the CEO to show strong leadership.

6. He was jailed for six months.

7. I can't be bothered to finish this report.

8. All the candidates need to be tested.

9. Problems may be occurred after the leadership vote.

10. The CEO's strategy is based on her second book.

11. The President of the company was born in 1962.

12. The audience is consist largely of senior executives.

 

Đáp án:

1. Correct

2. The leadership contest was depended on the boardroom vote.

3. Where were you when the president was be shot?

4. Correct

5. They are depending on the CEO to show strong leadership.

6. Correct

7. Correct

8. Correct

9. Problems may occur after the leadership vote.

10. Correct

11. Correct

12. The audience consists largely of senior executives

 

 

B. Look at the minutes of a company meeting. Complete the gaps with the appropriate passive form of the verbs in brackets.

Minutes of the planning meeting

The monthly meeting ............ (1) (hold) at 14.00 hrs on Wednesday 15th February. The meeting .......... (2) (attend) by the Chief Executive Officer, LP Williams, J Morrison (Sales), SP Thompson (Marketing), LK Tin (Property Management) and SH Ho (Human Resources).

Item 1: Agenda

The CEO stated that although the agenda for the meeting ............ (3) (circulate) earlier and that it …......... (4) (intend) to deal with routine matters, a slump in sales and a lowering of profits as a result of strong competition meant that the company ............ (5) (force) to deal with the crisis now.

Item 2: Reports

The CEO asked for reports from those present. The Sales Manager reported that prices ............ (6) (cut). The Marketing Manager confirmed that the advertising budget ............ (7) (increase) substantially and that new customer surveys ............ (8) (commission) to see how strong competition had affected the company's products. The meeting ........... (9) (inform) by the Property Manager that agreement ............ (10) (reach) about the sale of 40 of the company's high-street shops and that 20 better-located sites ............ (11) (investigate) with a view to creating new outlets. The Head of Human Resources reported that the new redundancy scheme ............ (12) (implement) and that so far, 50 long-serving employees ............ (13) (consider) for voluntary redundancy.

 

 

Đáp án:

1. was held

2. was attended

3. was I had been circulated

4. was I had been intended

5. was (being) forced

6. had been cut

7. had been increased

8. had been commissioned

9. was informed

10. had been reached

11. were being investigated

12. was being I had been implemented

13. were being/ had been considered

 

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