Sách Market Leader Upper Intermediate – Unit 12: Mergers and Acquisitions – Tiếng anh thương mại – Học Hay (Phần 2)

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Market Leader Upper Intermediate – Unit 12: Mergers and Acquisitions - Skills

 

A. Susan Drake, Chief Executive of Eastman Property, an American hotel group, is giving a presentation to a group of investment fund managers in the United Kingdom. Her company has recently bought Highview, a property company which owns 15 budget hotels in the UK. She explains why they bought the company and their plans for the future development of Highview. Listen and answer these questions.

1. For what reasons did Eastman Property buy the Highview group of hotels?

2. What are Susan Drake's plans for Highview in the future?

 

Đáp án:

1. The gap in the market, the market conditions and the opportunity for growth

2. They plan to expand in the UK and become the market leader in the budget hotel sector.

 

B. Study the Useful language box below. Then listen again and tick the phrases that you hear.

USEFUL LANGUAGE

REFERRING BACK

So, as I said a few minutes ago, ...

Right, as I mentioned earlier, ...

LOOKING FORWARD

I'll talk about this later.

I'll outline these later in my presentation.

ASKING RHETORICAL QUESTIONS

OK, what were our reasons for the acquisition?

Right, why did we choose this hotel group?

MAKING POINTS IN THREES

The gap in the market, the market conditions, the

opportunity for growth.

We have a clear, realistic and ambitious strategy for the Highview brand.

SUMMARISING

Right, I've told you why we've acquired Highview ...

OK, I've talked about our reasons for acquiring the company ...

USING EMOTIVE LANGUAGE

We're absolutely delighted ...

This is a fantastic opportunity ...

TALKING ABOUT THE FUTURE

By that time, we'll have developed a portfolio of budget hotels ...

By 2020, we'll have become market leader in the budget hotel sector ...

REPETITION

Highview will be the future

... Highview will lead the way

... Highview will set a new standard ...

The company has a strong brand, strong management and strong cash flow.

ASKING FOR FEEDBACK

And now, any questions?

Would anyone like to ask any questions?

 

Đáp án:

Right, as I mentioned earlier...

I'll outline these later in my presentation.

Right, why did we (buy)...

The gap in the market...

Right, I've told you why we've...

We have a clear, realistic and ambitious strategy for the Highview brand.

By that time, we'll have developed a portfolio...

Highview will be the future...  

 

A. In groups, look at the table below and answer these questions.

1. What do the companies in column A do?

2. Match the company in column A to the company that it acquired in column B. Feel free to guess.

3. What do you think all the companies in column B have in common?

A	B
Danone	Ben and Jerry's
L'Oreal	Stonyfield Yogurt
Colgate-Palmolive	The Body Shop
Unilever	Aveda
Cadbury Schweppes	Green and Black's
Estee Lauder	Tom's of Maine

 

Đáp án:

 

B. Read the rest of the article and say if these statements are true or false.

1. Sean Greenwood is more positive about the takeover of Ben and Jerry's than Jerry Greenfield and Kevin Ranney.

2. Large companies acquire small companies to help them with innovation.

3. The majority of customers shop elsewhere when their favourite brands have been taken over.

4. Ben and Jerry's shares were doing well just before Unilever bought them.

5. Ben and Jerry's are using more free trade ingredients than before the acquisition.

 

Đáp án:

1. True

2. True

3. False

4. False

5. True

 

C. Answer these questions.

1. What do large companies have that smaller companies don't?

2. What problems did Ben and Jerry's have just after the acquisition?

 

Đáp án:

1. Better distribution, access to more markets, more cash

2. Factory closings, job losses, management changes

 

D. Find the three expressions in the first paragraph that describe one company being taken over by another company.

 

Đáp án:

swallowed up; in partnership with; owned by; acquired by

 

E. Complete the paragraph below with the words in the box.

conglomerate         corporations         multinational         partnership          subsidiary

Toshiba is a large ............ (1) that has acquired several ............ (2) engaged in different industries. It is also a ............ (3), as it has offices in many different countries. Toshiba recently formed a ............ (4) with United Parcel Services to design a more efficient repair process for laptop computers. In 1987, Toshiba Machine, a ............ (5) of Toshiba, was accused of selling parts used to produce submarine propellers to the Soviet Union.

 

Đáp án:

1. conglomerate

2. corporations

3. multinational

4. partnership

5. subsidiary

 

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